✨ BRAND REFRESH ALERT ✨ vacostudio teamed up with yogaplusmiami to give the brand a fresh new look that reflects the heart and soul of the this community and its amazing founder, natali_melani . The previous bold and minimal branding was great, but we knew there was room to evolve. We wanted to give it more personality—something that speaks to the essence of the yoga and wellness journey Yoga Plus represents. The icon transformation was a key piece. What once was a traditional plus sign (which sometimes felt a bit too medical or religious) evolved into something more symbolic. Imagine a plus meeting a star and having a baby ✨—that’s how we see this new icon! It represents growth, balance, and evolution, perfectly aligning with the journey of self-discovery and wellness that Yoga Plus is all about. From a new slogan, “A Journey Within,” to crafting a full brand guidelines kit and animated icons , we equipped the Yoga Plus team with all the tools needed to step confidently into this n...