Here’s a little update on our Request For Lunch policy (where we respond to RFPs with RFLs before we participate.) Now keep in mind, we are perhaps the least aggressive agency around when it comes to going after new business. Our new business strategy could be summarized by one word: avoidance. We pretty much focus on our current clients and their happiness and outside of a few small efforts here or there, we let the chips fall where they may. And by chips, we mean a chips and salsa appetizer when we actually do respond to an RFP. We’re not trying to be Omnicom or hedging to be acquired, we just want to have the best opportunities possible with clients who are trying to do new and interesting things. And if we get along over a big bowl of the best Pho in the neighborhood, that’s a good start. RFL by the numbers: Time Period: 7 Months. RFPs received: 24 RFLs Sent Out: 6 RFLs actually redeemed: 4 Clients or projects ‘won’: 3 A very good batting average. (We don’t announce new clien...