“Preparing for media day is probably the most stressful part of my job. I don’t consider portrait photography to be my specialty. I prefer to document what is in front of me no matter how chaotic. Creating what is in front of me from nothing — it’s definitely out of my comfort zone.
As we were brainstorming ideas for the photo station we narrowed the theme to something NW inspired, but I kept coming back to an idea that I’ve been wanting to try for a very long time - shooting from below a sheet of plexiglass. We pivoted to this idea at the last minute and along with our creative director
@marmil83 we came up with the poster concept. How cool would it be to have a poster that kids could hang on their ceiling instead of their walls?
Once we settled on the plan, I enlisted help from the conversions crew at Moda Center. They have the thankless job of converting the arena from basketball to concerts and back again countless nights throughout the season. With their help, we were able to r...