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In December of 2022, we established the brand identity for the official NIL entity of the University of Alabama. Understanding the rich legacy and tradition of the athletics program, we knew that had to be infused into the visual marks and core messaging. The result, @yea_ala. t.co/kWdNhsw0uf
https://twitter.com/KnightEady/status/1823798275935485960
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