A story of places, people, and moments. At the heart of We Will Always Have London is a curated cast chosen by Sabato De Sarno to represent his creative vision including Kelsey Lu and Debbie Harry. Seen in various atmospheric spaces across London, together the protagonists capture the spirit of the Gucci Blondie bag and Cruise 2025 collection, bringing the timeless and contemporary influences of the campaign to life. Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Photographer: Nan Goldin Director: Benoît Delhomme with Nan Goldin Stylist: Francesca Burns Music mixed by Mark Ronson Additional production and arrangements by Julian Dobson Blondie – Heart of Glass (Gucci version) Yakamoto Kotzuga – Fuga Tirzah ft Coby Sey – Devotion Koreless – Sun (BBC Maida Vale Sessions) #KelseyLu #DebbieHarry #GucciBlondie #GucciCruise25