The struggle is real… It’s not weakness, it’s loss of a misplaced identity… An identity that was built on the athletic foundation instead of the individual foundation… Perfecting Performance, Practicing Skills and Mastering the Game all in limited practice windows… That’s the focus of players, parents and coaches, and it’s all understandable… What if I told you that our data shows the more an athlete identifies as a person and not an athlete the better they perform… On and Off the field… And it doesn’t take hours a week… It takes short, quick bursts of applied knowledge… #playerdevelopment #mindset #trainthebrain #ncaa #nfl #nba #wnba #nhl #mlb #collegefootball