Designing the Kentucky Blue bourbon brand was all about blending elegance with simplicity. 🍂 The logo started with a minimalistic horse silhouette to represent speed, grace, and the deep-rooted culture of Kentucky’s thoroughbred racing. 🐎 In the final design, the icon seamlessly sits atop sophisticated serif typography, reflecting both the heritage and premium quality of the brand. Swipe to see the evolution from concept to final mark! 🥃✨ In the coming days, we’ll be revealing our packaging and product designs—stay tuned for more! #LogoDesign #BourbonBranding #KentuckyBlue #DesignProcess #VaughnAndCo #azlogochallenge #bourbon #bourbonenthusiast #kentucky #horseriding #minimal #minimalism