Today in Hip-Hop — Nipsey Hussle dropped his ‘Crenshaw’ mixtape.
With seven other projects under his belt at the time, Nipsey already had a steady following. However, the bold marketing strategy around this mixtape in particular made more people really pay attention to him. Selling mixtapes for $100—especially one that is readily available for listeners to download elsewhere for free—seemed outrageous but Nipsey admitted that he knew it would get people talking, and the planned worked. 🏁
#NipseyHussle #Crenshaw #mixtapes #hiphop