Our #factsoverfiction series continues with a focus on #HispanicHeritageMonth, as we team up with wearedraftedco to shed light on the contributions of Latinas in sports. Latina sports fans continue to show their ability to help grow teams fan bases and the larger sports economy with the passion they show through community activities, game day attendance and viewership. Now is the time for brands, leagues and teams to create effective sports marketing and engagement strategies to ensure they can develop the future of sports with this growing sports demographic as a key group.