What would you rather have, a large audience, or an engaged audience? 💡 We highly encourage businesses to steer away from paying too much attention to vanity metrics, and to instead focus on establishing and growing an engaged community. Benefits of an engaged community: 👉 Drive more leads 👉 Improve brand loyalty 👉 Increase user retention 👉 More cost-effective than social media advertising A great way to stimulate engagement is to run competitions, share customer posts to your story, reply to stories to show customers that you appreciate them. Basically, we highly recommend being ""social"" on social media 🙌 #Gigg #socialmedia #socialmediamarketing #socialmediacompetition #marketing #community #engagement #engagedaudience #usergeneratedcontent #brandawareness #loyalfollowing #customers #increasesales