When was the last time you made a purchase online? Did you decide to pull the trigger because the business had great reviews or someone you know posted about their products? 92% of consumers trust recommendations from peers, or even someone they don’t know, over brand content."" according to Nielsen. With so many new brands popping up all of the time on social media, it's important to set yourself apart from your competitors. Encouraging customers to leave reviews and post about your products or services on their social media will improve the effectiveness of your own social media content and campaigns. Maximize the benefits by combining social media proof and your own endorsements, particularly if you the endorser is a celebrity or social media influencer or personality. #Gigg #socialproof #socialmediastrategies #personalbrandingtips #brandexpert #brandstorytelling #socialbrand #socialmedimarketing #socialmediainfluencer #digitalmarketing