Gigg's first ideation was fueled by Scott Warner's love of music. He trusted only a few people when it came to finding new artists, and relied heavily on word of mouth. So he set to work building a platform based on one of the greatest marketing tools: word of mouth. Warner realized if artists could get more people talking about their music, those listeners could do a lot of the work for them. Scott had a few side hustles he was working on, and started using Gigg on those projects. “I started using the software we had built for the music industry for my side projects, and I found a lot of success,” he said. In that moment, Scott knew that all businesses could benefit from the Gigg software. So the vision for Gigg grew from providing a service to artists and musicians, to growing the business bigger, and attracting larger companies. “I knew this software was something more, something bigger, something greater. I knew I needed to start getting this product into the hands of business...