Inna Tokarev Sela, Founder and CEO of illumex.ai and a participant of UBS Female Founders Program, a training and mentorship initiative for female entrepreneurs, shares her experience from early days of her business. In the early stages, it’s easy to get lost in the day-to-day grind of building your company. But being active in your industry is crucial. Networking, forming partnerships, and establishing your presence early on can open doors you never knew existed. It might be tempting to bring on a male partner to conform to expectations or to appear more appealing to investors, but the best business decisions are those that align with your mission. Choose partners who genuinely contribute to your vision and business goals. #ShareUBS #WomenEntrepreneurs #StartingBusiness #UBSFemaleFounders