Ever wonder where your subconscious wants to go on vacation? 🗺️ We're here at SXSWSydney offering festival-goers a chance to dive deep into their desires with our "Mind Lobby". When you step into the IHG Mind Lobby, our innovative eye-tracking experience will reveal your subconscious vacation preferences—beach, mountains, city, and beyond. Where do you think your mind is calling you to escape? 🧠 #SXSWSydney #ExperienceIHG