One of the things in social media that I'm most excited about is something I call ""brandformance"" .. 1. Put out as much content as you can across platforms .. 2. Pay attention to what “hits” organically ..
3. Take the content that resonates with people, and slightly tweak the copy with a right hook .. aka take it from a brand piece of content to a transactional piece of content .. 4. Run ads against that post
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