Tyler the Creator's new song "Noid," a critique of celebrity culture, is built around a sample from the heavy-riffing Ngozi Family.
feliciathegoat is tense and anxious throughout much of “Noid.” “They wonder where I close my eyes at / I keep my eyes wide,” he raps, joining the chorus of musicians who have spent 2024 drawing clear and healthy boundaries between themselves and their most ardent fans.
“Noid” paints a picture of true fame — a gilded cage filled with snapping paparazzos, opportunist thieves, and selfie-seekers. Yes, it’s another being-rich-is-hard, song but Tyler sounds sufficiently jumpy that it’s impossible to just dismiss the sentiment as millionaire problems. The caginess of the lyrics on this first song from the upcoming Chromakopia is matched by a vocal sample that filters through during the chorus. Paul Ngozi, of Ngozi Family, sings “Talking too much breeds gossip,” as Tyler explains why he keeps his circle tight and his NDAs secure.
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