In this episode of the Brand to Fan podcast, host Lauren Teague sits down with Dave Raymond, who originated the legendary Phillie Phanatic. They delve into Dave's journey as the mascot for the Philadelphia Phillies, highlighting how he understood the insecurities of fans and used the Phillie Phanatic to connect with opposing teams. Dave shares how a chance encounter on the field led him to realize the importance of breaking down the wall between fans and players and how fearless leadership from Bill Giles allowed him the freedom to be creative and take risks. They discuss the power of character branding and how it elicits an emotional connection with fans, building a sense of community and unity. Dave also talks about his involvement in creating the beloved Gritty mascot for the Philadelphia Flyers. Tune in to this lively conversation as they explore the impact and potential of character branding in creating joyful and memorable fan experiences. Subscribe to the Brand to Fan Show po...