Join Lauren Teague, a seasoned entrepreneur and thought leader in customer engagement, as she unravels the dynamic between how fans engage with their passions versus how customers typically transact with businesses. In this eye-opening episode of the Brand to Fan series, Lauren shares her expertise on fostering a customer base and a loyal fandom for your brand. 🔑 What you'll uncover in this video: + The unique transactional behavior of your most loyal customers: beyond dollars, they invest in loyalty and advocacy. + The growth of fandom as a core component of modern branding and customer relations. + Insights into how a fan's dedication can shape their identity and elevate your brand as a part of their self-expression. + Practical tips for transforming your customer experience to spark true affinity and action. As businesses strive to move from commonplace to extraordinary, understanding the "fan" mindset can be the difference in creating a community that actively promotes and stan...