#WorldElephantDay today was the culmination of several weeks of work for @amarula_official that began with a trip to Kenya where I met @paula_kahumbu and her colleagues from @wildlifedirect which The Amarula Trust supports with their #DontLetThemDisappear campaign. It was amazing to reunite with her today in my home city where #Amarula sponsored a life-sized ice sculpture of an elephant which melted as the day grew warmer, a symbolic representation of what will happen if we do not protect these gentle giants and stop poaching. It has been one of the greatest honors of my life to participate in this campaign and though I have been paid to do it, I find I've never had my heart so moved by any job I've done before now. When the day was almost over and the ice sculpture began to break apart from the melting, I found I was almost as upset as I was when I first began to understand how dire the situation is for the African Elephant. So beginning with this project, I'm marking a new chapter in...