Before Anitra Terrell launched Modern African design and decor brand reflektiondesign, she was at a crossroads. Recently laid off from her job, she says she wanted her life’s next chapter to be “purpose and passion-driven,” but wasn’t sure what that looked like. After an 8-week trip to Ghana, Anitra would see not only the gap in the market for African home decor, but the opportunity to tell stories about culture and craftsmanship through products. “Working with artisans in Ghana, Kenya, and Uganda is at the heart of what I do,” she says. “Many of them, particularly women, are masters of techniques passed down through generations.” From vibrant home tours to deep dives on cultural intricate textiles and the cultures and artisans that breathe life into them, Anitra says her goal is to educate and inspire the brand’s thousands of followers through posts, stories, and reels. “We want to help inspire people to incorporate African decor and art into their homes, so how can we use video to...