Do you ever quietly have an idea for a new offer but aren’t sure whether to follow through? It’s always a risk starting something new, isn’t it? In June I had the idea of creating a new program called Trusted Icons™ but I wasn’t sure whether to pursue it. If you know me you’ll know that I’m obsessed with the topic of trust. What makes us trust a person? What makes us trust ourselves and our gut? So I decided to lean in and trust. And we started the first cohort of Trusted Icons on October 1. 23 days in my small group of clients landed 13 media articles in 2 hours. And these are not tiny expert quotes – I’m talking 4 page articles, 6 page articles featuring experts who have never been in the media before. The stories that are coming out are powerful – stories of loss, grief, trauma, rebirth, growth. But you know what truly fuels me? It’s not the number of articles we landed. It’s the impact we’ll make on the reader who is going through something horrific and challenging and ...