When your subconscious is dialed in >>> 🗺️ We offered SXSWSydney festival-goers a chance to dive deep into their destination desires with our "Mind Lobby" as an official partner of the festival. When attendees stepped into the IHG Mind Lobby, our innovative eye-tracking experience revealed their subconscious vacation preferences—beach, mountains, city, and beyond. Where do you think your mind is calling you to escape? 🧠 #SXSWSydney #ExperienceIHG