Our newest GEN F artist is Myaap, the Milwaukee rapper bringing a new spin on the regional sound and riding viral success to a tour with Veeze and an anticipated debut album. Unexpectedly soft-spoken, itsmyaap comes off as unbothered and reserved. But when the cameras are rolling, the coin flips and she turns into one of the hottest rappers working right now. In just over a year she’s notched up viral hits and caught the eyes of veterans and industry shakers like Chief Keef, Sexyy Red, and Cleotrapa who’ve slid into her DMs to drop off applause and show appreciation for her high octane, pounding beats, and instantly memorable lyrics. “People don’t really listen to the lyrics no more, so the beat needs to be catchy,” she says. This realization pinged shortly after last year’s breakout hit, “Hts,” with its drop-it-low melody and choreography that went viral on TikTok. She followed it up with the cheekily named manifestation mantra “Show Me Money,” and the Lil RB-assisted “Wham.” When a...