As Rec Sports’ most seasoned marketing employee, senior Ethan Candelario’s time with the team has come to an end. As a graphic designer who’s impacted the revolution of our brand, it was only fitting to honor him with a #HokieFeature to send him off in style.
Surprisingly enough, he actually applied for the graphic design position on a whim. From the start, he was tasked with designing a new “I am the Hokie Movement” t-shirt, a shirt that he helped evolve from a campaign into a brand.
“I wanted to make something that people would wear; a part of that was having a good design. With good design comes the opportunity to expand it into other forms. The rest kind of just happened. Will and Ronnie [Rec Sports Marketing Managers] saw the opportunities to expand it and we did.”
As a man of many talents, Candelario assisted with photography and videography duties in addition to his graphic design position with Rec Sports.
“Ethan’s neither a generalist or specialist: he’s great at it all,”...