NBA ratings have been low this season, but there is a moment of respite coming: The 15–0 Cavaliers take on the reigning champion Celtics in arguably the biggest 2024 Emirates NBA Cup game to date. It will be a litmus test for the tournament’s gravitas in terms of TV viewership, says writer Front Office Sports reporter Colin Salao, who joins the show to discuss. Plus, the Lions are Super Bowl favorites for the first time. We hear from cornerback Kerby Joseph on the team's season so far and how it is navigating the NFC North, the toughest division in football. 0:00 Headlines 3:56 Does Anyone Care About the NBA Cup? 17:15 Bills Stadium Update 18:21 Pop-Tarts Bowl 19:46 Kerby Joseph 30:15 FOS Tomorrow Listen to more Front Office Sports Today! Apple: podcasts.apple.com/us/podcast... Spotify: open.spotify.com/show/7jFxEur... For more in the business of sports, you can subscribe to our newsletter for free! frontofficesports.com/newsletters Follow Front Office Sp...