Ahead of the 98th Macy’s Thanksgiving Day Parade, creative director Brendan Kennedy gives TODAY a first look at some of 2024’s new parade floats, from the wilderness in the Bronx Zoo to the candy cosmos of the Haribo float. NBC’s Dylan Dreyer reports for TODAY. » Subscribe to TODAY: youtube.com/@TODAY About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: today.com Find TODAY on Facebook: facebook.com/today Follow TODAY on Twitter: twitter.com/TODAYshow Follow TODAY on Instagram: instagram.com/todayshow » Stream TODAY All Day: today.com/allday About: TODAY All Day is a 24/7 streaming ch...