#MorningJoe took a hit to its viewership Monday after hosts
#JoeScarborough and
#MikaBrzezinski revealed that they had met with President-elect
#DonaldTrump. The revelation was met with decidedly mixed reactions online, and in real time, over 100,000 viewers turned the channel before 8 a.m.
After starting off with 839,000 total viewers in the 6 a.m. to 7 a.m. hour on Monday morning, total viewership for “Morning Joe” dropped to 694,000 in the 7 a.m. to 8 a.m. time slot following the hosts’ explanation of their meeting, according to Nielsen live-plus-same-day figures. The 17% drop off in viewership is pretty unusual from the 6 a.m. to 7 a.m., with viewership typically growing as bigger audiences tune in for their morning news.
Still, viewership grew in the final two hours of the broadcast compared to the 7 a.m. to 8 a.m. hour, with the 8 a.m. to 9 a.m. hour growing its audience to 775,000 viewers and most of that audience sticking around for the 9 a.m. to 1o a.m. hour, which brought i...