Sometimes, you have to get creative with content. Our newest client is an apartment building that isn't quite open yet, which means we have very little imagery to work with. The building cultivates an old-world vibe, so we decided to kick off the Instagram as a sort of introduction mood-board instead. We partnered with Old Photos of Philadelphia on facebook to snag some historic snapshots of the building's surrounding area. Your business / brand's vibe can bring so much extra content if you look a little further outside the box for it. #socialmedia #socialmediamanagement #historicphiladelphia #philadelphia