We Are Baseball Lifestyle 101 - The Official Brand Of Baseball At Baseball Lifestyle 101 we have a saying. “It’s more than a game...it’s a lifestyle”. Baseball is woven into American culture and we’re here to take it to the next level. The game of baseball has changed since it was founded more than 100 years ago. Today’s players want to express themselves through clothing, culture, and community. At Baseball Lifestyle 101, we bring all of those together to allow people to express their love of the game any way they want. The reason why it’s called Baseball Lifestyle 101 is because it was about the basics. The essence of BL101 is about being a baseball player and being a baseball fan all the way to your core. We were founded as the original influencer account in baseball pulling everything together that is the baseball lifestyle to one small Instagram account. This community developed into a clothing brand that started in Josh’s basement and has now become one of the fastest growi...