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After acquiring majority ownership of the Mavericks in 2000, Cuban, known for his innovative approach and genuine concern for his employees, aimed to make a significant impact on the franchise. He held a strong belief in acknowledging the efforts of those who contributed to his success, a principle he adopted during his initial business endeavors. Upon selling the Mavs in 2023, Cuban ensured that long-serving team employees received $35 million in bonuses that significantly altered their lives. His influence, however, was not limited to his employees. His investment in the team, facilities, fan experience, and talent attraction resulted in the Mavericks making their first playoff appearance in over a decade during the 2000-01 season. “I’m not there without them; I did it with my first two companies, and I wanted to do the same with the Mavs. They were there for me the whole time; it was enough money that for those who were there 20 years or more, it was life-changing money,” Cuban sa...
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