Like many rodeos across the country, the success of the Pendleton Round-Up relies upon the hard work of its volunteers. For Tiah DeGrofft, that hard-working volunteer spirit runs in her blood. DeGrofft grew up on the grounds of the Pendleton Round-Up, where she eventually joined the court as a Princess and Queen before following generations of family members as a director of the storied event. This year, she made history and established a lasting legacy as the iconic rodeo’s first female president. This year, the “Year of the Cowgirl,” DeGrofft showed us: It’s not just poured. It’s earned. Watch the full film at the link in our bio. #YearOfTheCowgirl #PendletonWhisky #PendletonRoundUp #Pendleton #Whisky #Pendleton1910 #ItsNotJustPouredItsEarned #ItsEarned #TrueWesternTradition #SpiritOfTheWest