It’s true, eTceTera product designed and created for Kraken fans and fanatics is releasing to the public. And in the very particular way we produce anything - limited quantities. Rarewear. We know nothing unites humans like sharing loyalty, morals and good ideas. A good idea will bring people together from differentiating social and economic backgrounds. Forming ideas together creates a collective consciousness and intention behind a vision. After being invited to the Kraken Iceplex for a tour and talk, we reciprocated the gesture with hospitality and thanksgiving here at the 116. Through sharing those moments and listening to each other, the vision for United by the Sound was formed. In the following weeks both design departments focused on telling that story and dreaming up ideals for what it could look like visually. We started at point A; our anorak, in immediate agreement that our signature piece needed the Kraken treatment. The rest of the collection focused on complementing th...