Donor fatigue is hitting hard. In the first couple of years of NIL, there was a lot of excitement and enthusiasm. But if a donor gives $1 million two years in a row and the team still ends up at 6-6 or 7-5, they’re likely to scale back their contributions. Donors expect a return on their investment, and when that doesn’t materialize, the willingness to give goes away. That’s why collectives need to explore more sustainable revenue generating avenues, and it’s exactly what we’re striving to achieve @The College Sports Company #nil #donors #cfb #collegefootball