Fashion empire's founder Matilda Djerf, who reached Forbes 30 under 30 list in 2023, has been accused of 'regularly' making employees 'cry by yelling or belittling them.' The Swedish influencer founded Djerf Avenue in 2019 with a focus on inclusivity and sustainability - her company reached $35 million in just four years. However, Djerf's employees have spoken out against her and said her self-proclaimed inclusive, supportive and respectful workplace is not what it seems - in fact, quite the opposite. 'There are times when she has lined up employees and yelled at them and said how bad they are at their job,' one employee told Aftonbladet who conducted the investigation. 'People feel terribly bad. I've never seen so many people so broken,' said another person. 'It finally became everyday life: How many people will cry today? How many cried yesterday? Will I cry today?' In perhaps the report's most unusual claim, an employee alleged that Djerf has a private office toilet. After the ...