“I’m in New York, in the Clinton Global Initiative meeting. A person comes up to me after my talk and says: ‘Peter, amazing story, but you’re aiming it at the wrong goal.’ I said, “what do you mean, what’s wrong about fighting for child hunger?” He said, “you should fight climate change. You will drown before you can save the children.” And so Peter Bakker – now Head of the World Business Council on Sustainable Development – started his education into climate change. He’s interested in what businesses can do to innovate new products, business models, supply chains. And how to make sure financial markets provide incentives to companies to transform faster. Because when companies join forces with financial markets, we can create the biggest force for change there is. Peter says the impossibility of sustainability is only true if we don’t act – but think of it as the biggest innovation opportunity we’ve ever had, and it can be the complete opposite. Have you had your clima...