In late September, members of the SI Swimsuit team headed to adweek’s Brandweek conference in Phoenix, where the brand was recognized with Adweek’s Brand Genius Award. 💡 SI Swimsuit editor in chief mj_day general manager hillarydrezner_siswim and legendary brand model kateupton took to the stage to accept the incredible honor together. And while MJ shared her gratitude with Adweek for recognizing the team’s work in pushing the boundaries of representation, she issued a challenge to fellow brand builders in the audience that still resonates several months later. To all about how we’re using this momentous memory as a reminder to think about our New Year’s resolutions for 2025 and are using MJ’s advice as a great reminder to push for equity and representation in both our work and professional lives moving forward head to the link in our bio. #SISwimsuitWrapped