“Diet Pepsi” is Addison’s “Born to Die” in that it’s clear Lana Del Rey was a key photo on the mood board, but Rae also adds her own distinctive flair. Her voice sounds unpolished but in a good way on the verses; she enunciates “cross gold chain” in such a way it sounds like “Costco chain” to me every time; she seductively exhales and adlibs and whispers like someone who’s gotten over-excited in the booth. These qualities might read as amateurish but Rae turns them into her calling card, leaning into her own silliness in its music video that devolves into bloopers and silliness. She’s not a professional, but who could care when she’s having so much fun? It’s the opposite of “Obsessed,” her debut song that drowned in its efforts. That’s not to say “Diet Pepsi” isn’t also intensively curated because it is with its Mel Ottenberg-devised creative direction, Swedish pop production, and Charli xcx coaching. But Rae’s personality wins out over this laundry list of industry names. For all its...