Rochester has always been a soccer city. And across six decades, the Lancers have kept that rich heritage alive. This year, we had the privilege of shooting the 2024/25 Rochester Lancers x Admiral kits in upstate New York, highlighting the people and places that have made this club a staple in their community.
At heart, this collection honors the legacy of one of the oldest soccer team brands still in operation today, pays homage to local legend and longtime club owner Salvatore “Soccer Sam” Fantauzzo, and blends tradition with modernity to make a captivating fashion statement. For us, it was an incredible experience to share the day with players, local business owners, and fans of the game who make soccer in Rochester feel like a family.
Swipe to see some of our favorite shots from our time in the city, and click the link in bio to read Urban Pitch’s detailed breakdown of these jerseys.
Photography: kyrosmphotos
Words: urban.pitch
Talent: madeline.dembowski steve_allen25
Product...
Tags, Events, and Projects