It’s not what you said, it’s how you said it. Astrophysicist, Thomas H. Zurbuchen, says the success of climate science communication relies on three elements: 🗣️ Who’s saying it? The smartest minds aren’t always the best communicators 🤝 Sounding relatable is more effective than sounding authoritative 🖼️ A message must offer a rounded, understandable picture Do you think the scientific community is good at explaining the data? Let us know in the comments. Source: UBS Sustainability and Impact Institute, 2024 #ShareUBS #TheInstitute #SustainabilityMatters #ClimateScience #Environment