Tesla CEO Elon Musk changed his name on his social media platform, X, to “Kekius Maximus”. He also changed his profile picture to that of “Pepe the Frog” as the year 2024 draws to a close. Musk changing his name on X to Kekius Maximus sent the memecoin of the same name soaring more than 600% over the past 24 hours, according to data from Benzinga Pro. Musk changing his profile picture to Pepe also sent the coin soaring – it was up by more than 7% at the time of writing. This is not the first time Musk has changed his profile picture or name to that of a memecoin. Dogecoin, a well-known meme coin, has often been a favorite of Musk. On several occasions, Musk has embraced memes by changing his profile name or picture. He once updated the display picture of Twitter’s (now X) official account to feature a Shiba Inudog, the iconic symbol of Dogecoin.