🎨 Marking 15 years of a vibrant tradition, Sherwin-Williams expands its Color of the Year into a capsule collection for 2025, showcasing nine varying shades like Rain Cloud, Grounded and White Snow. A mix of whites, browns, purples and blues represents where color trends are going, while highlighting the most essential shades from Sherwin-Williams’ collection.
🏙️ With Downtown Cleveland being the home of Sherwin-Williams, and the company’s new skyscraper headquarters having recently finished construction in October, the city also has a notable impact on the brand’s color marketing.
“Cleveland’s industrial heritage, combined with its vibrant arts scene and natural beauty along Lake Erie, plays a key role in shaping Sherwin-Williams’ approach to color,” says Sue Wadden, director of color marketing at Sherwin-Williams. “The city embodies a balance of history and innovation, much like our palettes. Its architecture and seasons inspire our deep, grounding neutrals, while its artistic c...
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