In partnership with Nike, Travis Scott, and an amazing cohort of collaborators including
@industry______ and
@streetfc, we brought Secreto Maximus to life at
@complexcon 2024 in Las Vegas. This secret, invite-only soccer tournament wasnβt just about the gameβit was a tribute to the roots of soccer. Inspired by the raw energy of cascarita-style matches and Nikeβs legendary Secret Tournament, Secreto Maximus honored the street-level traditions of the sport while creating something entirely new. ποΈπ¦