Richmond Raceway unveils a new marketing campaign “ALL IN RICHMOND” to promote the NASCAR Playoff Race Weekend presented by Who’s Your Driver on Sept. 20-21. The new political-themed campaign will unite the region to rally around America’s Premier Short Track and support their favorite NASCAR Playoff drivers. The creative for ALL IN RICHMOND is modeled after the 1960 United States Presidential campaign with Richmond’s red and black brand colors. Driver imagery follows the 1960’s theme with black and white photos. Creative hard assets developed include posters, yard signs, rally towels, stickers, kid tattoos, and more. ALL IN RICHMOND will be integrated into the track’s fall marketing efforts on traditional and digital media, including television commercials, Richmond political-themed radio ads, billboards, and other promotions. An official ALL IN RICHMOND poster will be designed for each playoff driver in the Monster Energy NASCAR Cup Series and NASCAR Xfinity Series (NXS) once they ...