I recently completed a rebranding project for outandbackoutdoor which I’m pretty stoked on. This was the largest branding project I’ve done. The final logo after easily 150-200 sketches was this Arctic Tern logo. The Arctic Tern is the longest migrating animal which speaks to Out&Back’s platform where you can buy secondhand gear, use it until you’re ready to give it up, and then sell it right back to the company. Migration seemed to fit that story. Check out their page to learn more and see the rest of the rebrand live. #logodesign #branding #brandidentity #outandback #graphicdesign #illustration #denverartist #outdoorgear