Fragments of emotions. George MacKay stars in the new Spring Summer 2025 campaign from the vision of Creative Director sabato.desarno, photographed by director Xavier Dolan, in which light becomes a living presence, revealing moments of intimacy, vulnerability, and connection. “The campaign is a celebration of humanity in its most vivid and tender forms. Working with Xavier Dolan allowed us to capture a precise, magical, and unpredictable moment – where love and connection unfold in their purest essence. His vision reveals the unspoken beauty of shared emotions, where light becomes a metaphor for authenticity and vulnerability.” Creative Director Sabato De Sarno #GucciWhereLightFindsUs #GucciSS25 #GeorgeMacKay #XavierDolan