Xiaohongshu launched in 2013 primarily as a social e-commerce platform and has largely hosted online shopping, beauty, and styling content, according to Jing Daily. (Functionally, there isn’t really an American equivalent but consider it a mix of TikTok, Instagram, and Reddit.) That’s undeniably changed.⁠ ⁠ As Chinese content creators tell it, many of them woke up the morning of January 14, to find their Red Note explore page filled with the faces of “老外” (lao wai) or foreigners. “Did I click on the wrong app?,” one Chinese user wondered in a video. American TikTok transferees (who quickly acquired the label of “TikTok refugees”) made videos cautiously introducing themselves to their new Chinese audience, and Chinese content creators welcomed them in kind with their own unofficial “guides” to the app and beginner Mandarin lessons.⁠ ⁠ Read our feature at the link in bio.⁠ ⁠ #TikTok #Xiaohongshu #RedNote