How you determine 'Fair Market Value' for athlete endorsements? 📊 Data. Lots and lots of REAL data. 📆 We've got 12+ years of it. 🤖 And a patent-pending algorithm. That's how we're helping the market prepare for a future where FMV must be known, and defensible, for NIL deals from boosters (and potentially beyond)... #NIL #NCAA #College #Sports #FMV @opendorse