A throwback to Lunar New Year 2024, when we partnered with PepsiCo Foods Canada to bring the Year of the Dragon to life. As part of this initiative, we developed a strategy that spanned packaging and point-of-sale design, motion graphics, and an AR activation component, all through the lens of paper artistry. layscanada #lays #lunarnewyear #yearofthedragon #packaging #packagingdesign #brandidentity #campaign #advertising