As we approach the 2025 Lunar New Year celebration, the year of the snake. We look back at last year, when we celebrated the wood dragon with layscanada by blending tradition with craft through paper. The art was inspired by the tradition of the red packet, connection, and gifting. The campaign was a tribute to the care, connection, and joy that make Lunar New Year so special. #YearOfTheDragon #LunarNewYear #Lays #packaging #campaign #lny #vocabulary