Welcome to USA TODAY Ad Meter 2025. We’re kicking off the next edition of the commercial ratings that have been the benchmark for gauging consumers’ opinions about the game’s most prominent ads since 1989. And we’re excited you’re here to lend a viewpoint about the Super Bowl 59 national block of commercials. Take the first step to becoming a key player in the evaluation of this year’s viral ads. Sign up for Ad Meter right now, so you can pick the winner later. #admeter #usatodayadmeter kiausa Become an Ad Meter panelist by tapping on the link in usatodaysports bio.